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Course Content
01 – Website Setup & WordPress Basics
This module teaches the foundational steps required to build a fully functional WordPress website from scratch. You will learn how to choose and register a domain name, set up reliable hosting, configure SSL, create email accounts, and install WordPress using both 1-click and manual methods. The lessons guide you through the WordPress dashboard, essential settings, and the key differences between posts and pages. You’ll also learn how to install and configure critical plugins for SEO, security, and backups, as well as how to select and activate the right theme for your website’s goals. By the end of this module, you will understand how to create pages, build navigation menus, and implement basic security practices to keep your site safe. This section provides the technical foundation needed to confidently build and manage your WordPress website.
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What You Need to Build a Website (Domains, Hosting, WordPress)
How to Choose and Register a Domain Name
Setting Up Hosting (cPanel, SSL, Email Accounts)
Installing WordPress (1-Click Install + Manual Install)
WordPress Dashboard Overview
General Settings (Permalinks, Reading, Writing, Timezone)
Installing Essential Plugins (SEO, Security, Backups)
Choosing and Installing a Theme
Understanding Posts vs Pages
Creating Your First Page
Creating a Navigation Menu
WordPress Security Basics
02 – Elementor Page Building
This module shows you how to design professional, visually engaging website pages using Elementor’s drag-and-drop page builder. You will learn how to install Elementor, navigate the editor, and use sections, columns, and widgets to create clean, modern layouts. The lessons cover global colors and typography, designing hero sections, using containers with Flexbox, and building fully responsive pages for desktop, tablet, and mobile. You’ll also learn how to add images, videos, icons, galleries, buttons, forms, and calls-to-action that drive user engagement. This module teaches you how to build site-wide elements such as headers, footers, and reusable templates using Elementor’s Theme Builder. By the end, you’ll be able to design polished, conversion-focused website pages—without writing any code.
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Installing Elementor + Elementor Pro (Optional)
Overview of the Elementor Editor
Using Sections, Columns, and Widgets
Global Colors and Global Typography
Designing Hero Sections
How to Use Containers (If Elementor Flexbox is On)
Building Responsive Layouts (Mobile + Tablet)
Creating Buttons, Forms, and Call-to-Actions
Adding Images, Galleries, Icons, and Videos
Building Headers and Footers
Creating Reusable Templates
Using Elementor’s Theme Builder
03 – Business Website Essentials
This module teaches you how to structure, plan, and create the essential pages every high-performing business website needs. You’ll learn how to clearly communicate what your business does, who you help, and why visitors should choose you. The lessons walk you through building an effective Home page, writing a compelling About page, creating a Services page that converts, and designing a Contact page with professional forms. You’ll also learn how to add trust-building elements such as testimonials, logos, and badges, as well as how to set up strategic calls-to-action throughout your site. This module covers blog creation, content planning, and the structure of your first posts, along with important legal pages your site must include. By the end, you’ll know how to create a complete, conversion-optimized business website that supports your goals and builds credibility with your audience.
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Planning Your Website Structure
Writing Clear Business Messaging (What You Do + Who You Help)
Creating an Effective Home Page
How to Write an Impactful About Page
Creating Your Services Page (Layout + Copywriting)
Building a Contact Page With a Form
Adding Trust Elements (Testimonials, Logos, Badges)
Setting Up Calls-to-Action That Convert
Creating a Blog Page
Structuring Your First Blog Posts
Adding Legal Pages (Privacy, Terms, Cookie Policy)
Connecting Social Media Links
04 – Branding & Visual Design
This module teaches you how to create a cohesive, professional visual identity for your website and brand. You’ll learn the fundamentals of branding, including how to choose color palettes, pair fonts, and create a consistent look across every page. The lessons cover layout balance, white space, and visual hierarchy so your designs are clean, modern, and easy to navigate. You’ll also learn how to create a simple logo using DIY tools like Canva, select brand-appropriate images, and use icons and graphics effectively. This module shows you how to build a complete brand style guide and avoid common design mistakes, while ensuring your website remains accessible for all users. By the end, you’ll be able to design a cohesive, visually appealing website that strengthens your brand identity and improves user experience.
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Understanding Branding Basics
Choosing Color Palettes for Your Website
Typography Basics (Fonts, Pairing, Readability)
Creating a Consistent Brand Look
Designing With White Space + Layout Balance
Creating a Logo (DIY Tools like Canva)
Choosing Images That Match Your Brand
Using Icons and Graphics Correctly
Creating a Brand Style Guide
Visual Hierarchy Principles
Design Mistakes to Avoid
Designing for Accessibility
05 – SEO & Website Traffic
This module teaches you how to optimize your website for Google search and attract consistent, high-quality traffic. You’ll learn what SEO is, why it matters, and how to choose the right keywords for your business. The lessons cover on-page SEO essentials such as titles, meta descriptions, alt text, internal linking, and proper blog structure. You’ll also learn how to create local SEO pages, optimize images for speed, and set up Google Analytics and Google Search Console to track your performance. This module shows you how to create content that ranks and attracts customers, as well as how to drive additional traffic through social media. By the end, you’ll understand how to build a search-friendly, high-visibility website that brings in more visitors and potential customers over time.
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What SEO Is & Why It Matters for Small Businesses
Keyword Research for Beginners
How to Choose the Right Keywords for Your Website
On-Page SEO (Titles, Meta Descriptions, Alt Text)
How to Structure Blog Posts for SEO
Internal Linking for Better Rankings
Creating Local SEO Pages (Service Areas, Maps, NAP Info)
Optimizing Images and Speed
Setting Up Google Analytics
Setting Up Google Search Console
Creating Content That Attracts Customers
How to Get Traffic From Social Media
06 – Website Launch & Maintenance
This module teaches you how to successfully launch, manage, and maintain your WordPress website for long-term performance. You’ll learn how to follow a complete pre-launch checklist, test your site across devices, and ensure all links, forms, and layouts work correctly. The lessons cover essential speed optimization techniques such as caching and minification, along with key security practices including firewalls, malware scans, and automatic backups. You’ll also learn how to connect your domain using DNS, monitor site propagation, and use analytics tools to track traffic and performance. This module shows you how to safely update WordPress, themes, and plugins, troubleshoot common errors, maintain mobile responsiveness, and follow a monthly website maintenance routine. By the end, you’ll know how to keep your site fast, secure, and running smoothly long after launch.
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Pre-Launch Checklist (Testing Links + Devices)
Speed Optimization (Caching, Minification)
Security Essentials (Firewalls, Malware Scans)
Setting Up Automatic Backups
Launching Your Website (DNS, Propagation)
Tracking Performance (Analytics + Search Console)
Updating WordPress, Themes, and Plugins Safely
Fixing Common WordPress Errors
Monitoring Uptime & Site Health
How to Add New Pages or Edit Existing Ones
Keeping Your Site Mobile Friendly
Monthly Website Maintenance Checklist
How to Make a Website

Setting Up Calls-to-Action That Convert

Learn how to create compelling calls-to-action (CTAs) that guide visitors toward your most important goals—whether that’s scheduling a call, requesting a quote, buying a product, or joining your email list.

Learning Objectives

  • Understand what makes a CTA effective and high-converting.
  • Learn how to write clear, action-driven CTA text.
  • Choose strategic placement for CTAs across your website.
  • Design buttons and CTA sections that stand out visually.
  • Use primary and secondary CTAs to guide different types of visitors.

What CTAs Are and Why They Matter

A call-to-action tells visitors what to do next. Without strong CTAs, users may browse your site but never take meaningful action.

Effective CTAs Help You:

  • Generate leads and inquiries
  • Increase sales and bookings
  • Grow your email list
  • Guide users through your website
  • Reduce confusion and decision fatigue

Types of CTAs

1. Primary CTAs

Your main goal—usually used throughout your website.

  • Book a Call
  • Request a Quote
  • Buy Now
  • Start Now

2. Secondary CTAs

Supports visitors who aren’t ready for a big action yet.

  • Learn More
  • View Services
  • Download Guide
  • Watch Demo

3. Micro CTAs

Small directional actions that move visitors through content.

  • Read More
  • See Details
  • Explore Options

How to Write High-Converting CTAs

1. Use Action Words

  • Get
  • Start
  • Download
  • Book
  • Claim

2. Add a Benefit

  • Book Your Free Consultation
  • Get Your Custom Quote
  • Download the Free Guide

3. Keep It Short

Use 2–4 words for most CTA buttons.

4. Use First-Person Language (Optional)

  • Start My Project
  • Claim My Spot
  • Get My Free Quote

5. Add Urgency or Clarity When Needed

  • Schedule Today
  • Limited Spots Available
  • Instant Access

CTA Design Best Practices

  • Use a standout button color. It should contrast with the rest of the page.
  • Make the button large and clickable.
  • Use rounded edges (common for modern UI).
  • Leave plenty of spacing around CTA sections.
  • Use icons sparingly to create visual interest.
  • Ensure buttons are accessible (good contrast, readable text).

Where to Place CTAs on Your Website

Primary CTA Placement

  • Top right of your header
  • Homepage hero section
  • End of homepage
  • Service pages (multiple times)
  • Contact page

Secondary CTA Placement

  • Below introductory sections
  • Above testimonials
  • Bottom of blog posts
  • Sidebars

CTA Frequency

Use a primary CTA every 1–2 screen scrolls on long pages.

CTA Section Examples

Simple CTA Section

Ready to Get Started?

We help you build a professional website that grows your business.

Two-Button CTA

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Lead Magnet CTA

Want more leads from your website?

Download our free guide with proven strategies.

Common CTA Mistakes

  • Using vague text like “Submit” or “Click Here.”
  • Too many CTA styles on one page.
  • Buttons that blend in instead of standing out.
  • Hiding CTAs below the fold.
  • Using only one CTA across your entire site.

Activity: Create Your CTA System

  1. Choose your primary CTA (example: “Book a Call”).
  2. Choose your secondary CTA (example: “Learn More”).
  3. Write 3–5 CTA button texts.
  4. Create a CTA section for your homepage.
  5. Add CTAs to:
    • Homepage hero
    • Service pages
    • Contact page
  6. Test your CTAs on mobile for spacing and readability.

Deliverable: Submit your CTA button texts and a screenshot of your homepage CTA section.

Next Lesson: Creating a Portfolio or Case Studies Page

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