Creating Local SEO Pages (Service Areas, Maps, NAP Info)

What You’ll Learn

• How to build local service area pages that rank.
• What NAP info is and why it matters for consistency.
• How to embed maps, service areas, and local keywords naturally.
• The ideal structure for a local landing page.

What Are Local SEO Pages?

Local SEO pages are location-specific pages that target customers searching for services in a particular city, town, or neighborhood.

They help your business appear in:

• Google search (“web designer in Austin”)
• Local pack results (map listings)
• Google Maps searches

What Is NAP and Why It Matters?

NAP stands for:

• Name
• Address
• Phone Number

Google uses NAP consistency across your website and local listings to verify that your business is legitimate and trustworthy.

• Optimized Local Headline (H1)

  Make it clear that your business serves this specific location.

  Examples:

  • “Web Design Services in Austin, TX”
  • “Emergency Plumbing in Chicago, IL”
  • “House Cleaning Service in Denver, CO”

• Short Introduction with Local Keywords

  Include your city name + service name naturally in the first 100 words.

  This helps Google confirm the page is location-specific.

• Overview of Your Services

  Describe your services and how they relate to the location.

  • Explain service benefits for local customers.
  • Highlight fast response time or familiarity with the area.

• Service Area List or Map

  Include a list of neighborhoods, suburbs, or ZIP codes you serve.

  A map embed helps build trust and boosts local relevance.

• Social Proof

  Add reviews that mention the city or area.

  Google recognizes location keywords in reviews as relevance signals.

• Your NAP Information

  Place your full business Name, Address, and Phone number clearly on the page.

  • Use the same format as on your Google Business Profile.
  • Make your phone number clickable.

• Call-to-Action Section

  Encourage visitors to call, email, or schedule a service.

  Example: “Call now for fast service in Austin!”

How to Add Maps & Service Areas

• Google Maps Embed: Go to Google Maps → find your business → “Share” → “Embed a map” → copy the HTML.
• Service Area List: List nearby cities, towns, and ZIP codes.
• Clickable Directions: Add a link that opens your location in Google Maps.

Additional Local SEO Optimization Tips

• Use your city name in headings (but don’t overdo it).
• Add local images if possible (team photos, work in the area, office location).
• Include FAQs tailored to that location.
• Link to nearby service area pages to build a local cluster.
• Ensure mobile friendliness—most local searches happen on phones.

How to Build Local Pages in WordPress

1. Create a new page for each service area.
2. Use a clean H1 with the city + service.
3. Add a service overview section with local references.
4. Embed Google Maps using an HTML widget.
5. Add your NAP info near the bottom.
6. Link from your main service page to each local page.
7. Include a strong CTA and contact button.

Mini Exercises (10–20 Minutes)

1. Create one local page outline for your primary city.
2. List 5 surrounding cities or neighborhoods you could create pages for.
3. Add a Google Maps embed to your Contact page.

Local SEO Page Checklist

• Clear H1 with city + service name.
• Local keywords in the introduction.
• List of neighborhoods or ZIP codes.
• Embedded Google Map.
• Consistent, visible NAP info.
• Local reviews or testimonials.
• Strong CTA encouraging contact.