Creating a Blog Page
Learn how to set up a professional, organized blog page in WordPress that showcases your posts, improves navigation, and supports your SEO and content strategy.
Learning Objectives
- Set up a dedicated blog page in WordPress using the Reading Settings.
- Choose a layout that highlights readability and user experience.
- Organize posts using categories and tags.
- Create featured images and excerpts for an attractive blog listing.
- Customize your blog archive page layout with Elementor (optional).
What a Blog Page Is
A blog page is a dynamic page that automatically displays your most recent blog posts. It updates automatically whenever you create new content. Instead of manually designing this page, WordPress allows you to assign any page as the “Posts Page.”
What Your Blog Page Should Include
- List of recent posts
- Featured images
- Post titles & excerpts
- Categories or tags
- Pagination (Next Page / Previous Page)
- Sidebar (optional)
Step 1 — Create a Dedicated Blog Page
- Go to Pages → Add New.
- Title the page Blog or “News,” “Resources,” etc.
- Do not add content—leave the page blank.
- Click Publish.
Step 2 — Assign the Blog Page in WordPress Settings
- Go to Settings → Reading.
- Select A static page.
- Set:
- Homepage: Choose your designed homepage.
- Posts page: Select the Blog page you just created.
- Save changes.
WordPress will now automatically display your blog posts on that page.
Step 3 — Choose a Blog Layout
Your blog layout should be clean, readable, and visually consistent with your branding.
Common Layout Options
- List Layout: Simple vertical list of posts.
- Grid Layout: 2–4 columns of cards (common for modern blogs).
- Masonry Layout: Pinterest-style staggered grid.
- Minimal Layout: Large titles with subtle images.
Elements to Include in Each Post Card
- Featured image
- Post title
- Short excerpt (1–2 sentences)
- Read More button
- Category
- Publish date (optional)
Step 4 — Add Featured Images & Excerpts to Your Posts
Featured Images
- Set a featured image for every blog post.
- Use consistent image style (ratio, type of imagery).
- Optimize for web (under 200–300 KB ideally).
Excerpts
- Write a short 1–2 sentence summary.
- Should entice the reader to click.
- Appears on blog archive pages and social shares.
Optional: Customize Blog Page With Elementor
If using Elementor, you can build a custom blog archive template using the Theme Builder.
How to Customize With Elementor
- Go to Templates → Theme Builder → Archive.
- Create new Archive template.
- Add the Posts widget or Archive Posts widget.
- Customize:
- Grid or list layout
- Spacing and columns
- Typography and colors
- Card hover effects
- Pagination style
- Publish and assign it to the “All Archive Pages” condition.
Best Practices for a High-Quality Blog Page
- Keep titles readable and scannable.
- Use consistent card design across all posts.
- Ensure the featured images share a style or ratio.
- Make the page mobile-friendly.
- Add a search bar and category filter (optional).
- Include a strong sidebar or no sidebar—avoid clutter.
- Keep pagination visible and easy to click.
Common Mistakes to Avoid
- Using inconsistent featured image sizes.
- Publishing posts without excerpts.
- Too many categories or tags (causes confusion).
- Cluttered sidebars full of widgets.
- Using long intros before showing posts.
Activity: Set Up Your Blog Page
- Create a new page named “Blog.”
- Assign it as your Posts Page in Settings → Reading.
- Choose your preferred blog layout.
- Set featured images and excerpts for at least 3 posts.
- Organize your posts using categories and tags.
- (Optional) Create a custom archive template in Elementor.
Deliverable: Submit a screenshot of your completed blog page layout.