Introduction to Search Engine Marketing (SEM)
Search engine marketing (SEM) helps drive targeted traffic to your website through paid advertising. SEO takes time to get the organic traffic you need, but through SEM you can speed up the process. In this article, we will discuss search engine marketing techniques and ways to save money through targeted ads.
Table of Contents
What is Search Engine Marketing (SEM)
SEM is the process of driving paid targeted traffic to your website. Unlike SEO where you optimize your website to get organic (free) traffic to your website, SEM speeds this up and you place target ads through websites like Google Ads, Facebook, and other advertising websites.
Types of Paid Website Advertising
Listed below are some of the most popular places to advertise your business, there are thousands of places you can advertise.
Google Ads
Google and Facebook are the most popular places to advertise. Starting with Google Ads, to get started, you just go to Google Ads and create an account.
Watch the video below for a quick tutorial.
Facebook Ads
Facebook Ads are a great source of advertising, like Google, a lot of users utilize Facebook.
YouTube Ads
You will set up YouTube Ads through Google as the video under Google Ads above shows you how to set up Google Ads, this will show you how to set up a YouTube Ad through Google Ads dashboard. YouTube Ads are super affordable and you can get your product or service in front of thousands or millions of people depending on your budget.
Instagram Ads
Instagram is owned by Facebook, there are multiple ways to post an ad on Instagram because of this.
Pinterest Ads
Twitter Ads
Twitter is still a great way to advertise, just ask the President.
Relevant Directories
Lastly, find a directory that promotes websites like yours. For WebDesignWorld, we may advertise on a website like Clutch.co, which is a large web design directory website.
