January 20, 2021

Off-Page SEO

Off-page SEO or search engine optimization is important to improve search engine rankings by getting relevant backlinks, creating shareable content, social media engagement, writing guest posts, and more.

Off-page SEO Banner

Introduction to Off-Page SEO

Search engine optimization is important to get your website to rank higher as well as drive organic (non-paid) traffic to your website.  Off-page SEO is exactly what it says, you work off of your website pages to improve the page rankings. We will go through the various SEO items you can improve and some valuable tools to help you with this task.

Table of Contents

What is Off-Page SEO

Off-page SEO is the process of working outside of your website to make it more popular and rank high in the search engine result pages (SERP). Some examples of off-page SEO are backlinks, creating shareable content, influencer outreach, guest post article writing, social media engagement, infographics, video creation, document sharing, press releases, Google my Business, and more.

Why is Off-Page SEO Important

Off-page SEO increases the popularity of your website, while you increase your search engine visibility with on-page SEO, off-page SEO shows the search engines how popular your website is and increases the position you hold within the search engine results pages (SERP).

SEO Off-Page Improvement Checklist

How to Get Backlinks

Create Shareable Content

Social Media Engagement

Social Media Influencers

Create Videos

Write Guest Posts

Write Press Releases

Broken Link Building

.Gov and .Edu Link Building

Off-Page SEO Tools

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