Introduction to Off-Page SEO
Search engine optimization is important to get your website to rank higher as well as drive organic (non-paid) traffic to your website. Off-page SEO is exactly what it says, you work off of your website pages to improve the page rankings. We will go through the various SEO items you can improve and some valuable tools to help you with this task.
Table of Contents
What is Off-Page SEO
Off-page SEO is the process of working outside of your website to make it more popular and rank high in the search engine result pages (SERP). Some examples of off-page SEO are backlinks, creating shareable content, influencer outreach, guest post article writing, social media engagement, infographics, video creation, document sharing, press releases, Google my Business, and more.
Why is Off-Page SEO Important
Off-page SEO increases the popularity of your website, while you increase your search engine visibility with on-page SEO, off-page SEO shows the search engines how popular your website is and increases the position you hold within the search engine results pages (SERP).