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October 18-20, 2010
Sessions
Monday, October 18, 2010

CONFERENCE DAY 1

Pre-conference workshops

8:30 a.m.

Adobe Flash Workshop: Flash Catalyst to Flash Professional

Paul Trani

This workshop is a two in one. In the first part you’ll learn how to use Flash Catalyst to take a static Illustrator file and bring it to life with transitions, video, audio and interactivity. The second part of this session will cover all the ins and outs of the new features of Flash Professional CS5. Everything from its new text capabilities to advancements in understanding and writing ActionScript. You will also see how easy it is to create apps for Android devices using some prerelease extensions.

8:30 a.m.

Developing for the Rich Mobile Web

Joe Marini

Can your customers access your site from anywhere? Traffic on the mobile Web has grown exponentially over the last few years. Today, there are more than 500,000 mobile-optimized Web sites serving up 2.5 billion page views per month, on track to be more than 1 million sites by the end of this year. Is your site one of them? In this workshop, Joe Marini will show you how to plan and design for today's - and tomorrow's - Rich Mobile Web, whether you have an existing site that you want to get mobilized or are starting from scratch.

1:30 p.m.

Modern Web Typography

Dan Rubin

It's time to give type the attention it demands and deserves. In this half-day workshop, Dan Rubin lays out the best practices in both the art and the science of Web typography. You'll learn the design aesthetics that maximize the legibility and clarity of your site's text — concepts such as the relationship between type size, margins, and line spacing — and how to implement them properly with HTML and CSS.

You'll also learn how to bring custom typefaces to your designs, including image replacement, sIFR, Cufón, font delivery services like Typekit and FontDeck, and when to use them to elevate the level of your site’s design and typography.

1:30 p.m.

Weaving a Web Workflow

Greg Rewis

HTML, CSS and Javascript may be the bricks and mortar of the web, but Adobe Photoshop, Dreamweaver and Flash are the tools that web-artisans use as they mold and sculpt their creations. During this workshop, you will travel through a complete web workflow using the tools in Creative Suite 5. Along the way, you'll learn proper techniques for image preparation and optimization in Photoshop, how to prototype interactivity before code is written, best practices for assembling standards-based pages using Dreamweaver, why Flash is still relevant in an HTML5 world, and much, much more.

Welcome and Opening Keynote

4:45 p.m.

The Web: Past, Present and Future (Maybe?)

Greg Rewis, Senior Evangelist for Web Tools, Adobe Systems

Someone once said "to know where you're going, you have to know where you've been", and nowhere is that more true than on the web. As web professionals we need a solid understanding of where the web has been in order to understand and prepare for where the web is going. During this keynote session, Greg Rewis will take a look back at his 16+ year career in the web and use his crystal ball to make some predictions about current trends, technologies and where the web will be in 10 years (maybe).

Tuesday, October 19, 2010

CONFERENCE DAY 2

General Session

8:45 a.m.

Interaction Design with Flash Catalyst

Paul Trani

Adobe Flash Catalyst is a new interaction design tool for rapidly creating application interfaces and interactive content -- without writing code. In this session, Paul Trani will show you how you can use Flash Catalyst to quickly transform static designs into accessible interactive content and functioning interfaces for the web. You'll see how to add transitions and effects; integrate video, sound effects, and dynamic media; and understand how projects can be easily extended to add connections to a database or web services.

Breakout Sessions

10:00 a.m.

The User is Always Right: Making Personas Work for Your Site

Steve Mulder

How do we ensure that our websites actually give users what they need and deliver results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. Discover the latest techniques for creating personas, including advice on conducting user interviews, new methods for applying quantitative research such as surveys and log file analysis, approaches for generating persona segmentation, and fun ideas for making your personas real. It's time to take personas to the next level.

10:00 a.m.

Better Sites Through JavaScript

Joe Marini

Why waste time worrying whether your JavaScript code is robust, cross-browser, and performant? Let today's JavaScript libraries do that for you! In this session, Joe Marini takes you through jQuery and Prototype, two of today's most popular JavaScript frameworks, and shows you how to use them to build sites that work across browsers and simplify everyday Web2.0 tasks. JavaScript is fun again!

11:15 a.m.

“New” Details and Tools in Interface Design

Dan Rubin

HTML5 and CSS3 are the newest stars of the web: the cornerstones of progressive enhancement, the future of online video, the easiest way to build web applications for desktop and mobile devices, and a brilliant foundation upon which we can add complex interaction and animation layers with javascript and Canvas; happily — thanks to much-improved browser support — we can now use them. In this session, Dan Rubin will show you who’s already taking advantage of these latest additions to our toolbox, what this means for interface designers, and how you can bring the same techniques to your projects.

11:15 a.m.

Market Away in the Web 2.0 World

DL Byron

You've an agency to run and wearing many hats, so how can you keep up with the pace of the Web 2.0 World? During this session, Byron will answer this question as he offered creative strategies to help you stay on top of information workflow along with marketing you business in this fast-paced medium.

Luncheon Keynote

12:15 p.m.

Mobile First

Luke Wroblewski

More often than not, the mobile experience for a web application or site is designed and built after the PC version is complete. Learn the three reasons web applications should be designed for mobile first instead: mobile is exploding; mobile forces you to focus; and mobile extends your capabilities.

Breakout Sessions

3:15 p.m.

As the Logo Turns: Introducing CSS3 Transitions and Animations

Greg Rewis with Stephanie Sullivan Rewis

Since the early days of the web, the only reliable way to get movement on your site was through Flash, or more recently, Javascript. But now, with WebKit and Mozilla leading the way, transformations and transitions can be done with pure CSS. And for those in need of even more movement, CSS3 provides for keyframe-based animations. In this session, we'll take a look at all of the possibilities and explore what works and where - from the simplest hover effects, to creative usability enhancements and the sure-to-be-popular spinning corporate logo! It's all about the movement, baby!

3:15 p.m.

You Don’t Get What You Deserve, You Get What You Negotiate! Pricing and Negotiating Workshop

Kevin Kennedy

If you don't set your prices correctly and you can't negotiate for them then you probably won’t prosper. Kevin Kennedy, CEO of Webgrrls International, will help you create a proper pricing system, and teach you the secrets of negotiating. You will be able to incorporate these techniques into your next project or situation

.In this workshop you will learn:

  • Right Pricing - Making sure that you are not leaving money on the table
  • Pricing Strategies - To ensure profitability
  • Ways to Manage the Sales and Negotiations Conversation
  • Techniques for Gaining Strategic Information to Give You an Edge
  • Tried and Tested Negotiating Techniques you can use for your Next Negotiation.
  • An Awareness of the Negotiating Tactics that Could be Used by the Other Side

Come ready to work, ready to think, and ready to practice, practice, practice.

4:30 p.m.

HTML5-baked, Half-baked, or Ready for the Table?

Stephanie Sullivan Rewis

The cooks are still in the kitchen, but the enticing smells of HTML5 are filling the room. Will the dinner be deliciously decadent or a recipe for disaster? Some of the items on the menu are quite exotic and only for the most adventurous --still, there is a tasty semantic progression from X/HTML to HTML5 that's sure to have mark-up connoisseurs salivating. In this session, Stephanie will serve up a filling buffet of savory structural elements, flavorful form markup, and succulent ways of presenting audio and video with a focus on satisfying your cravings for tomorrow's technologies through practical implementations today. Bon appétit!

Wednesday, October 20, 2010

Conference Day 3

Breakout Sessions

8:45 a.m.

Who are your Stakeholders? Find Out and Design for Them

Patrick Haney

Understanding the business needs of your clients, and their industry, is vital to the design process. In this session, Patrick Haney will show you how web design differs from industry to industry and how to identify your stakeholders and make them happy. We'll focus on areas such as commerce, education, informative and associations, looking at how design should be different, and the same, for each of them. We'll see what should be included, what should be left out, and how to give stakeholders what they need for a successful web presence.

8:45 a.m.

The Shifting Role of Design

Luke Wroblewski

In an increasing number of companies, the role of design is changing dramatically from mere styling to a core ingredient of product strategy and innovation. But what's behind this shift? Why are designers who were previously asked just to "make things pretty" being invited to the corporate strategy table? This talk will examine the impact recent technology and market changes have had on the role of design within modern companies.

10:00 a.m.

Bringing Together Usability and Accessibility in Design Practice

Shawn Lawton Henry

With one set of techniques you can make your website and web applications more usable and effective for more people in more situations -- including older users, people with disabilities, people using mobile devices, and everyone. In this session you'll get guerrilla techniques to implement in your design practice now.

10:00 a.m.

Process Meets Presentation

Jina Bolton

Visual interaction design is the blessed union of designing interactive systems and graphic visual design. A visual interaction designer looks at two sides of the coin of user-centered design. There is the analytical side (task flows, specs, affordances) and the visual side (color, typography, layout). In this presentation, you’ll be introduced to the basic principles of interaction design as well as the role of visual design in IxD.

11:15 a.m.

Education vs. Other Markets: How Does Design Differ?

Patrick Haney & Dan Rubin

Where we work often defines how we work: Within an educational institution, on an in-house corporate team, at an agency or toughing it out on our own, how do we—as designers—change our workflow and style to match the current environment? During this light debate, Patrick Haney and Dan Rubin will discuss their experiences doing design work with universities, clients, agencies, and everything in between, comparing notes and discussing the similarities, differences and challenges. There will be ample time for audience discussion and questions, so bring your own experiences and be ready to share.

11:15 a.m.

Twittering Your Business

DL Byron

Twitter was originally created to be an internal collaboration tool. Since then, the microblogging service has grown into an important medium for businesses, government agencies, educational institutions, and organizations of all kinds. In this session, you'll learn how Twitter got to where it is today—and more important, you'll see how to use it effectively. You'll learn how organizations use Twitter internally, publicly, and in ways you probably didn't think about. See how to use Twitter to keep in touch with your audience and employees during the day, at events, and for collaborative projects. You'll see examples of how to use Twitter as a back channel to your organization, and you'll learn how to integrate Twitter into a broader social publishing strategy.

Luncheon Keynote

12:15 p.m.

Your Users Trust Each Other, Not You: Why and How to Implement Ratings and Reviews

Steve Mulder

Ratings and reviews have been a staple of good online experiences for years, yet many organizations still resist the onslaught of user opinions on their own sites. Are ratings and reviews right for my business? How much do my users want them? What's the ROI? How do I deal with negative reviews? And if I go ahead with ratings and reviews, what are best practices for designing and implementing them? How do I make them useful and usable? Learn the answers in a session jam-packed with strategies and data for the business folk and practical tips and examples for the design folk.

Breakout Sessions

3:00 p.m.

Accessibility Today: The Latest Standards and Guidelines

Shawn Lawton Henry

Get up to date on developing standards WCAG, WAI-ARIA, UAAG, and ATAG from W3C WAI, and the new Section 508 standards, along with a summary of new requirements and practical guidance on finding the information you need. Learn to use them to design for older users, mobile users, and others.

3:00 p.m.

CSS Workflow

Jina Bolton

Mastering CSS is more than just memorizing selectors — it's also having a solid workflow so you can be efficient and productive at what you do. Whether you're a freelancer working alone or on an enormous in-house team, having a good workflow is incredibly rewarding and beneficial for good design, development, and business. It can also help you spend more time being creative and doing the work you enjoy. Learn some tips for smart, forward-thinking front end web development.

Closing Session

4:15 p.m.

DeConstruction2010

Stephanie Sullivan Rewis, Steve Mulder, and Jina Bolton

Back by popular demand the closing session that rocks the house. Top designers will evaluate several attendees’ websites. Bring your pencil! Your site may be among those we examine in this wrap-up session.

WDW ON-DEMAND

Las Vegas attendees can now access electronic session materials from the event.
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